It’s a killer idea: car care that comes to your driveway or office parking garage, leaving you free for all the things you’d rather be doing. But a year after launching, Curbee wasn’t seeing the quick uptake they expected. To jump-start the business, they asked us to rethink and rebrand the company top to bottom, from purpose, positioning, brand identity and voice, to service vans and uniforms. We honed their story for consumers and investors alike, putting Curbee on the fastest possible path to finding customers who connect the brand to the life they want to live.