To introduce their first sustainable sneaker, Cole Haan planned to go big. Bigger than they had in years. They needed a campaign distinct from where they’d been, as surprising as the shoe’s dandelion-based rubber, with runway for future sustainability messaging. Leaning all the way into intrepid, dynamic dandelions, we created CGI transforming shoes into flowers, and shot brighter, bolder photos worthy of a big step forward. From banner ads and organic social to digital takeovers and out-of-home, we crafted an attention-grabbing launch that became their all-time best performer.