Skylight brings together world-class brands, creators, and property owners to turn underutilized real estate into homes for culture. Like a lot of B2B firms, their offering quickly gets complex--and therefore too easily bogged down in transactional detail or too abstract to appreciate. They needed to define themselves with the perfect mix of clarity and resonance. We found the language to do just that, crafting positioning and a brand narrative to set the stage. A fresh identity and a complete reimagining of their website, from content to design and copy, helped them show up in a whole new light.