Walmart Mainstays Kids
Bringing kid magic to a home essentials icon.
Brand Positioning
Messaging & Voice
Naming & Verbal Identity
Brand Identity
Packaging Art Direction
Walmart’s flagship home offering, Mainstays, had already earned its place in millions of American homes—but when it came to kids’ rooms, something a bit more imaginative was in order. Without losing the crisp appeal of the revitalized master brand, we created Mainstays Kids: a fresh, joyful, fun-but-functional offshoot for the world’s smallest—but mightiest—dreamers.
Brand Positioning
Messaging & Voice
Naming & Verbal Identity
Brand Identity
Packaging Art Direction