Divvy is rent-to-own done right. After carefully proving they could turn customers into homeowners at twice the rate of competitors, they were ready for a big play to go from virtual unknowns to market leaders. With just four months before the spring real estate season’s kickoff, they needed it all: regional market and audience research, brand strategy and messaging, a much richer identity, a new website, a campaign spanning TV, digital, radio, direct mail, and print--and the media planning to give it all a great home. With more future homeowners visiting divvy.com than ever before and a 6-fold increase in applications, we helped put the keys in thousands more hands.