The stakes for employee health couldn’t be higher than they are at the NFL—and for 30 years, Cigna has delivered. But they’d never cracked how to share those wins with the world (and prospects deciding on an insurer). In a video series featuring NFL players and legends, from Greg Olsen and Terry McLaurin to Alex Smith, we brought a B2C approach to B2B marketing, sharing extraordinary health journeys that show Cigna Healthcare is a brand to be trusted on what matters most: human wellbeing.