Fielder is for the gatecrashers. An accessible on-ramp to the Bonobos universe, it’s the gear younger guys need for everyday exploration. So from the jump, we built Fielder as an impish partner in crime for people just starting out. We positioned it as streetleisure (streetwear and athleisure’s fearless love child), gave it a brand name, logo, and identity, and pulled together a crew of illustrators ready to make every hoodie and anorak something special. Capturing seasonal stories while on adventures of our own, we created a little brother full of mischief.